DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
Cherie Luo - 1 Linqia - 1 Keith Bendes - 1 Bendes - 1 haven't - 1 there's - 1
Top related locs:
Top related orgs:
Brands - 1

Search resuls for: "Bendes"


1 mentions found


☆ Brands want 'fewer, bigger, better' creator relationships as the appeal of micro influencers dips, according to a new marketer survey. Here were 4 other key takeaways.
  + stars: | 2023-09-14 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +4 min
The last time Linqia published this report, in 2021, "micro" influencers (those with fewer than 100,000 followers) were the most in-demand partners for brands. "Brands want fewer, bigger, better — they're really investing in deeper relationships with influencers," he told Insider. In 2021, 90% of marketers said they planned to leverage micro influencers in their campaigns, according to Linqia. But micro influencers haven't lost their appeal completely, and there's still a high demand from brands for their work, he added. According to the survey, 69% of marketers said that engagement rates are the most important KPI.
Persons: Cherie Luo, Linqia, Keith Bendes, Bendes, haven't, there's Organizations: Brands
0 next >>
Total: 1